We devised a new corporate message, “We are specialist,” that shifts emphasis on to the quality of their service rather than their area of expertise. By doing this the brand brand can now be perceived as a project-wide collaborator on prestige projects. This tag line is used on all marketing materials, spear headed by an innovative new website. The site features animated panels, parallax scrolling, video and animation to engage and educate the user. The photographically rich web pages have proved influential in convincing potential customers contact Specialist Joinery Group.