Click on the image to open the Trans Website ina new window.
When Paul Kelly Design tendered to provide brand and marketing services for the TransBelfast Festival 2010 they approached Eyesparks as their web partner. The Trans Festival provides Gigs, Events, Exhibitions, and Academy Courses in The Waterfront Hall and various venues around Belfast during the month of July. Many of the events are alternative/underground in nature with a raw, counter-culture attitude which Paul’s design perfectly reflects this.
The main task of the website was to take the brand online without diluting the message. However, we had to make the site easy to navigate and encourage user participation. This resulted in us working very closely with Paul Kelly and the client to achieve a useable website that would not alienate the target audience.
Paul Kelly Design did a magnificent job of pulling the various strands of our brand together without losing our underground identity. Eyesparks helped us understand the usability issues that affect a site such as ours and together we have created a website worthy of the great acts, artists and events we have organised for 2010.