projects
outdoor scene
Eyesparks breathed new life into the Outdoor Scene brand inspiring customers and staff alike.
Gavin Sherry, Managing Director Outdoor Scene
The Outdoor Scene brand was tired and dated when they approached Eyesparks for help. The new management team were considering renaming the company entirely. Their customer base had shrunk and was narrowing towards the 50+ bracket and the design team has lost much of their passion. Eyesparks worked with Outdoor Scene to build a brand profile that could appeal to a wider audience and instil confidence in their own team. The resulting brand is energetic, dynamic and evokes the British outdoors experience, appealing to a wide family audience.
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