Spoylt Lingerie is designed by women for women – modern, ambitious, confident, successful women. The new site has a luxurious, sensuous look and feel which complements the Spoylt products. The e-commerce aspect of the site is elegant yet simple to use, taking online payments in multiple currencies and giving Spoylt staff full control over all orders, deliveries and stock. But there’s no point in having a great website if you don’t drive traffic to it and we have developed a strategy to do just that.

Given the brand’s popularity with many Hollywood celebrities such as Eva Longoria and Mariah Carey, we established a Spoylt You Tube Channel (www.youtube.com/spoyltlingerie). On screen coverage of the brand can be featured here as well as a number of original videos created by Eyesparks. The first of these is a behind the scenes glimpse of the photo shoot for the new Tantalize Collection entitled “The Body in the Library” (see below). Shot in the stunning Stapleford Park Country House Hotel, Leicestershire this is one of four videos created to promote the new range.

In Addition, we have integrated the Web2.0 software product Constant Contact into the marketing mix so Spoylt can keep registered users informed of new collections and special offers through a series of email newsletters. Finally we have also developed www.spoyltblog.com using WordPress which allows Spoylt to issue all those press releases, videos and other pieces of relevant content that they might not want cluttering up the e-commerce site. The result is that interested parties can subscribe to the blog and receive up the minute information on Spoylt which they can then redistribute to their own website without adding complication (and therefore confusion) to the main Spoylt web offering.

Feedback on the new site has already been very positive. We wish Spoylt every success and look forward to working with them again in the future.

Step 1 – Shopping

My first task was to go shopping in Belfast chemists for a soluble tablet that achieved the correct amount of effervescence without creating a cloudy haze. This led me to purchasing a wide variety of tablets including baby bottle sterilisers, denture cleaners, cystitis relief, vitamin tablets, paracetomol, aspirin and alka seltzer. I had some explaining to do when I approached the woman behind the counter at Boots.

Step 2 – Testing

The Denture tablets dissolved into flaky cloudy mess while the alka seltzer erupted into a mass of huge bubbles as soon it touched the water and the rest weren’t much better. The winner turned out to be the cheapest 49p Boots Aspirin tablets. They dissolved very gently with enough small and clear bubbles.

Step 3 – Set up Studio

Our downstairs studio has ample space and light to photograph pretty much anything from Irish dancers to fizzy tablets in water.

Step 4 – Getting the right shot

After much experimentation with large glass vases and different lighting options we finally bought a clear fishtank and reflected light from a white board through the tank to get the best atmosphere. In order to capture the fast rising bubbles in detail I used a high speed shutter and flash sync.

Step 5 – Photoshop Brand Identity

Clearly the thread used to hold the tablet in suspension has to be removed from the shot so that’s where a little computer manipulation will come into play. Using Photoshop Colette bleached the background white, removed the thread, gave the tablets and bubble a purple tint and Logo for Branding purposes.

You can view the final treatment of our creation on the Medevol Clinical Services new website.