New iPhone Website for Trans Festival Belfast 2010

Now in its fifth year, Trans is an annual, non-commercial arts festival held in Belfast, Northern Ireland. Organised by the Belfast Waterfront, Trans is a three week programme of gigs, courses, exhibitions, seminars and discussions.

Having recently launched the new Trans Festival 2010 website, eyesparks have also developed an iPhone ready website to coincide with the launch of the new iPhone 4. iPhone ready websites are designed to deliver content much faster to mobile users, who are a growing percentage of your visitors online. iPhone ready websites typically have a pre-zoomed, readable version of your content designed for small mobile screens in a similar manner an app.

The Trans Festival iPhone website integrates directly with our preferred content management system, Wordpress, so when an update is made to the desktop website, it is also live on the mobile version. This is an important feature for the Trans festival because it allows users to stay up to date, comment and leave a review, live at any of the Festival Venues from their iPhone or Blackberry.

In October of last year we were excited to announce that Elevation Design had reached  the top 3 Google listings for the search term “Irish Dancing Dresses”. Well, they have n0w reached Number 2 on Google.com (US).

“Irish Dancing Dresses” is the most searched term in their sector so it was imperitative that we move them up the listings from page 10 on Google in 2008 to where they are today. How was this done? A significant factor was changing them from a .co.uk domain to the Irish .ie domain. We also created a “Featured Dress” widget that fans of Elevation can place on their site or Facebook page which links back to the Elevation hompeage. However their Google position has mainly improved because of the good Search Engine Optimisation infrastructure the site provides. This means that with relevant, interesting and popular articles being added to the site regularly, the search engines view them favourably as a good source of content in their field.

So while Eyesparks would love to take all the credit a big “Well Done” needs to be shouted out to the customer for taking on our advice and then acting on it until the results paid off.

Before we met the guys at Eyesparks we were doing the same amount of work on our website but it was not having the desired effect on the Search Engines. They really helped us improve our traffic and more significantly our sales.

Jackie Kennedy, Elevation Design.

Apple Office Website

We are very excited to announce that we will be working with the team at Apple Office to improve their online marketing profile and thus increase sales.

The programme will involve

• an extensive Search Engine Optimisation Review
• Google Adwords campaign
• and Social Media participation

all of which will complement the Managing Director’s offline networking activites.

The best business decision I ever made was to work with Eyesparks. I didn’t realise improving our online profile would be so enjoyable.

Jonathan Long, Apple Office Supplies

Eyesparks are running a workshop on Monday 19th October as part of the Chartered Institute of Marketing’s “Marketing Week”.

The theme is “Grow your way out of Recession using Organic Online Marketing Techniques”. Tony Woods will be presenting the concept of “Organic Online Marketing” which helps you channel your budget to maximise your online footprint. Along with Tony and Peter from Eyesparks we’ll have a Search Engine Optimisation expert on hand to answer questions, debunk some of the myths regarding SEO, discuss Google Adwords campaigns, explain the benefits of Social Networks such as Twitter and Facebook and generally tell the TRUTH when it comes to doing business online.

In addition to this we will also offer a brainstorming/analysis for those present on how they could “Go Organic” on the web. Delegates are encouraged to forward us any issues they don’t mind being discussed in an open forum on the day.

To request a place email info@eyesparks.com

Time/Date: 19/10/2009, 10.00am – 12 noon

Venue: The Newsroom, Fountain Centre, Belfast, BT1 6ET