We are proud to announce the relaunch of online designer lingerie brand www.spoylt.com. Eyesparks has been working with the Spoylt team over the last six months redesigning their website and planning a "360 degree" marketing campaign that includes traditional print and online promotion.
Spoylt Lingerie is designed by women for women - modern, ambitious, confident, successful women. The new site has a luxurious, sensuous look and feel which complements the Spoylt products. The e-commerce aspect of the site is elegant yet simple to use, taking online payments in multiple currencies and giving Spoylt staff full control over all orders, deliveries and stock. But there's no point in having a great website if you don't drive traffic to it and we have developed a strategy to do just that.
Given the brand's popularity with many Hollywood celebrities such as Eva Longoria and Mariah Carey, we established a Spoylt You Tube Channel (www.youtube.com/spoyltlingerie). On screen coverage of the brand can be featured here as well as a number of original videos created by Eyesparks. The first of these is a behind the scenes glimpse of the photo shoot for the new Tantalize Collection entitled "The Body in the Library" (see below). Shot in the stunning Stapleford Park Country House Hotel, Leicestershire this is one of four videos created to promote the new range.
In Addition, we have integrated the Web2.0 software product Constant Contact into the marketing mix so Spoylt can keep registered users informed of new collections and special offers through a series of email newsletters. Finally we have also developed www.spoyltblog.com using WordPress which allows Spoylt to issue all those press releases, videos and other pieces of relevant content that they might not want cluttering up the e-commerce site. The result is that interested parties can subscribe to the blog and receive up the minute information on Spoylt which they can then redistribute to their own website without adding complication (and therefore confusion) to the main Spoylt web offering.
Feedback on the new site has already been very positive. We wish Spoylt every success and look forward to working with them again in the future.
