An appropriate quality photograph on your web page can be the difference between the user escaping immediately from a bland web page and an outstanding web design which draws them into the rest of your content. For Medevol Clinical Services we came up with the idea of creating an image of a tablet fizzing in water, branded with M for Medevol Clinical Services.
Step 1 - Shopping
My first task was to go shopping in Belfast chemists for a soluble tablet that achieved the correct amount of effervescence without creating a cloudy haze. This led me to purchasing a wide variety of tablets including baby bottle sterilisers, denture cleaners, cystitis relief, vitamin tablets, paracetomol, aspirin and alka seltzer. I had some explaining to do when I approached the woman behind the counter at Boots.
Step 2 - Testing
The Denture tablets dissolved into flaky cloudy mess while the alka seltzer erupted into a mass of huge bubbles as soon it touched the water and the rest weren't much better. The winner turned out to be the cheapest 49p Boots Aspirin tablets. They dissolved very gently with enough small and clear bubbles.
Step 3 - Set up Studio
Our downstairs studio has ample space and light to photograph pretty much anything from Irish dancers to fizzy tablets in water.
Step 4 - Getting the right shot
After much experimentation with large glass vases and different lighting options we
finally bought a clear fishtank and reflected light from a white board through the tank to get the best atmosphere. In order to capture the fast rising bubbles in detail I used a high speed shutter and flash sync.
Step 5 - Photoshop Brand Identity
Clearly the thread used to hold the tablet in suspension has to be removed from the shot so that's where a little computer manipulation will come into play. Using Photoshop Colette bleached the background white, removed the thread, gave the tablets and bubble a purple tint and Logo for Branding purposes.
You can view the final treatment of our creation on the Medevol Clinical Services new website.
